Over a 15-year period, I have worked with Deakin University on various design projects; long and short-form docs, annual reports, marketing campaigns, corporate collateral, social posts, screen media, and infrastructure design.
The Brief: 'Restore' one of the UK's largest records management, storage and disposal service providers required a suite of publications and accompanying micro-site with the aim to promote their UK wide operations and their 20 individual facilities and the scale of their unparalleled storage capabilities.
The results: A bold, data driven set of brochures alongside digital media. Using bold and minimal colours assisted the delivery of accessible statistics, infographics and information.
The Brief: The Marketing and Recruitment department at Swinburne University (Melbourne) approached me to design a powerpoint presentation and proposed microsite that would educate and increase the recruitment of future students.
The results: Adhering strictly to a style guide, and with counsel from the Swinburne marketing department, I developed a series of 26 screens for an animated powerpoint presentation implementing infographics that were simple to understand with additional relatable guidance. The Swinburne recruitment officers presented the results to schools across Victoria.
This was also to be used on-line by students as an interactive 'choose your own pathway' micro-site, helping future students tailor their experience individually and learn more about the process of applying to university and what Swinburne has to offer them personally.
7-Eleven, Australia's largest petrol and convenience retailer is built on a successful franchise model – as a business they rely on recruiting new franchisees to the 7-Eleven folio.
The Brief: Produce an attractive welcome document for prospective franchise owners demonstrating the benefits, processes and requirements to franchise ownership.
The result: A 12 page brochure highlighting the brand story and outlining the 'road to your franchise'. All the positive factors of franchising were presented as easy to digest infographics. The design allowed plenty of white space for easy absorption.
The design adheres to a strict stye guide for colours, fonts, logo use and placement, and system stock imagery.
The Brief: To design assets to be used for in-store light-box imageryand menu's and across social media. Adding value to the expanding YO-CHI frozen yoghurt brand.
The result: Using a modern minimalist style, in-store light boxes and social media panels were produced to inform the YO-CHI social audience of promotions and to introduce new and future flavours. The style guide was minimally crisp with playful flat colour illustrations inserted for contrast.
Bonnie & Neil, Australia’s most popular independent product design and screen print studios. They are renowned for their vibrant ranges of unique screen printed products for the home, textiles, cushions, dining sets, home wares and furniture.
The brief: With worldwide stockists and a faultless reputation, they approached me to design retail and wholesale promotional material.
The result: With Bonnie and Neil's prints so striking and vibrant I wanted to champion the work first and foremost. The covers and hero images consisted of vibrant art directed scenes with their products layered within a home setting. These shots were used as full bleed images at each product sector, cushions, tableware, linen etc. The individual products were presented on the isolated on white to let the colours pop.
International fashion brand Francis Leon based in London design and create high-end leather jackets and apparel. With enviable global stockists from Liberty to Harvey Nichols, they are loved by fashion editors and celebrities alike.
The brief: The brands incubation period required art direction and brand design and development.
The results: Along with art direction for the brand and assisting with finding it's tone of voice, a bold type-mark and subsequent font was designed to implement across their brand collateral. Created using bold individual solid shapes inspired by the blueprint pattern process for each item of clothing demonstrating the tailored nature of the business.
This strong identity could then be rolled out across all collateral, promotional and advertising material.
The brief: One of the UK's leading price comparison apps in the minicab market needed an identity generation and a tone and voice for their digital platforms..
The result: An integrated logotype was developed that could be adaptable using either it's logo or type-mark in isolation. A digital interface was also developed to demonstrate the brands tone and voice across multiple platforms.
The purpose of this extensive sustainability report was to effectively communicate a high volume of statistics and figures in clear and engaging design in a long document format over 70+ pages.
CorPilates is a large successful Pilates studio in the Melbourne metro area. I've proudly acted as the brand guardian for 5 years that has fully encompassed brand identity, web design, social media, art direction for photo shoots and all creative collateral inclusive of advertising and social media.
The Brief: Smiggle has become one of the fastest growing companies in the children's retail sector with stores reaching across Australia, Asia and Europe. My brief was to design product and packaging for a range of retail items.
The result: I was given free reign to design and illustrate the products and packaging – just as long it was bright, colourful and fun and which appealed to the young demographic.
The brief: To concept, design, and deliver Deakin University's 'Open Day' complete campaign collateral, the largest recruitment drive of the year for the University.
The result: Concept and designed over a 3 month period, a cohesive a and extensive campaign was delivered including sole art direction for advertising, long and short documents, promotional collateral, wayfinding, uniforms, livery, photography and illustration.