A selected sample of work that highlights my design portfolio.
The Brief: The Marketing and Recruitment department at Swinburne University (Melbourne) approached me to design a powerpoint presentation and proposed microsite that would educate and increase the recruitment of future students.
The results: Adhering strictly to a style guide, and with counsel from the Swinburne marketing department, I developed a series of 26 screens for an animated powerpoint presentation implementing infographics that were simple to understand with additional relatable guidance. The Swinburne recruitment officers presented the results to schools across Victoria.
This was also to be used on-line by students as an interactive 'choose your own pathway' micro-site, helping future students tailor their experience individually and learn more about the process of applying to university and what Swinburne has to offer them personally.
The Brief: To design assets to be used for in-store light-box imageryand menu's and across social media. Adding value to the expanding YO-CHI frozen yoghurt brand.
The result: Using a modern minimalist style, in-store light boxes and social media panels were produced to inform the YO-CHI social audience of promotions and to introduce new and future flavours. The style guide was minimally crisp with playful flat colour illustrations inserted for contrast.
BONNIE & NEIL
Bonnie & Neil, Australia’s most popular independent product design and screen print studios. They are renowned for their vibrant ranges of unique screen printed products for the home, textiles, cushions, dining sets, home wares and furniture.
The brief: With worldwide stockists and a faultless reputation, they approached me to design retail and wholesale promotional material.
The result: With Bonnie and Neil's prints so striking and vibrant I wanted to champion the work first and foremost. The covers and hero images consisted of vibrant art directed scenes with their products layered within a home setting. These shots were used as full bleed images at each product sector, cushions, tableware, linen etc. The individual products were presented on the isolated on white to let the colours pop.
The purpose of this extensive sustainability report was to effectively communicate a high volume of statistics and figures in clear and engaging design in a long document format over 70+ pages.
The Brief: 'Restore' one of the UK's largest records management, storage and disposal service providers required a suite of publications and accompanying micro-site with the aim to promote their UK wide operations and their 20 individual facilities and the scale of their unparalleled storage capabilities.
The results: A bold, data driven set of brochures alongside digital media. Using bold and minimal colours assisted the delivery of accessible statistics, infographics and information.
7-Eleven, Australia's largest petrol and convenience retailer is built on a successful franchise model – as a business they rely on recruiting new franchisees to the 7-Eleven folio.
The Brief: Produce an attractive welcome document for prospective franchise owners demonstrating the benefits, processes and requirements to franchise ownership.
The result: A 12 page brochure highlighting the brand story and outlining the 'road to your franchise'. All the positive factors of franchising were presented as easy to digest infographics. The design allowed plenty of white space for easy absorption.
The design adheres to a strict stye guide for colours, fonts, logo use and placement, and system stock imagery.
The Brief:Smiggle has become one of the fastest growing companies in the children's retail sector with stores reaching across Australia, Asia and Europe. My brief was to design product and packaging for a range of retail items.
The result: I was given free reign to design and illustrate the products and packaging – just as long it was bright, colourful and fun and which appealed to the young demographic.
The brief: Over a 2 year period I have been commissioned for various design projects for Deakin University, including: annual reports, marketing campaigns, corporate collateral, advertising, and infrastructure design.
The result: art direction, editorial, long and short documents, photography direction, and illustration utilised for audiences ranging from future students, current students, and Deakin alumni, and internal comms.
The brief: To concept, design, and deliver Deakin University's 'Open Day' complete campaign collateral, the largest recruitment drive of the year for the University.
The result: Concept and designed over a 3 month period, a cohesive a and extensive campaign was delivered including sole art direction for advertising, long and short documents, promotional collateral, wayfinding, uniforms, livery, photography and illustration.
CorPilates is a large successful Pilates studio in the Melbourne metro area. I've proudly acted as the brand guardian for 5 years that has fully encompassed brand identity, web design, social media, art direction for photo shoots and all creative collateral inclusive of advertising and social media.
International fashion brand Francis Leon based in London design and create high-end leather jackets and apparel. With enviable global stockists from Liberty to Harvey Nichols, they are loved by fashion editors and celebrities alike.
The brief: The brands incubation period required art direction and brand design and development.
The results: Along with art direction for the brand and assisting with finding it's tone of voice, a bold type-mark and subsequent font was designed to implement across their brand collateral. Created using bold individual solid shapes inspired by the blueprint pattern process for each item of clothing demonstrating the tailored nature of the business.
This strong identity could then be rolled out across all collateral, promotional and advertising material.
The school of Psychology at Deakin University gave me a blank canvas to design a newly acquired bus that toured the state to promote their faculty.
The brief: The only requests were for it to be eye catching and engage with their demographic, and to represent their faculty as educational leaders in their sector.
The result: A traffic stopping, full vehicle decal. The concept was space inspired as the 'inner space' of the mind. We labeled the bus 'The Mind Explorer – Going where no mind has gone before'. Representing the unparalleled reputation that Deakin's Psychology department prides itself.
BEER BREWERY WEDDING
Beer bottles as wedding invites?
The brief: To provide a unique concept for wedding invitations that was both playful and contemporary and reflected the brewery location.
The location: An inner city factory rooftop in Melbourne for the ceremony ('The Pelaco' building), followed by a reception in an old brick brewery. ('Mountain Goat' brewery).
The result: The invites were individually sent bottles of beer. All of the wedding details were contained within the front and back of the bottle labels. The beer labels were replicated to look almost identical to the existing Mountain Goat beer labels, so at first glance you wouldn't see the difference. Printed on lightweight matte adhesive stock.
The invite and the reply card were printed on heavy weight 450gsm Kraft cardboard. The cards were given a unique 'pop' of contrast using pantone white and cyan ink. The design also included imagery of the iconic signage on top of the Pelaco Building.
The Brief: Rebrand my own illustration identity for a North American promotional campaign.
The result: I decided to go with a character based illustrative approach that both highlighted the bright, bold colours of my illustrative style, but also injected some fun and personality.
An A4 double sided promo mailer (that folded down to A6) was created re-inforcing the brand on the outer side, whilst folded out to a full page sample montage of my work. This was backed up with accompanying business cards and mailed out to advertising and publishing houses across East and West coast of North America.
The brief: Create a responsive web presence for a Sydney based I.T recruitment company that had recently expanded into UAE, SE Asia and the UK markets.
The result: Using the pre-existing B&W logotype and updating the dated blue and green base colours – I designed a responsive site that tiles into phone, tablet and computer platforms. A series of simple sliding headers for the home page represents the problem solving nature of the company. The outcome was a minimal, professional website that reflects the streamlined operations of the business.
The brief: One of the UK's leading price comparison apps in the minicab market needed an identity generation and a tone and voice for their digital platforms..
The result: An integrated logotype was developed that could be adaptable using either it's logo or type-mark in isolation. A digital interface was also developed to demonstrate the brands tone and voice across multiple platforms.
The brief: To rebrand SerendipiTea, a top tier tea company that needed to increase brand awareness, whilst maintaining their existing quirky tone of voice.
The result: A rebrand overhaul that encompassed logotype, product packaging and POS, printed collateral and art direction and style for work ongoing. The initial launch included:
• Art direction • Brand and logotype development • 12 page brand-story that emotionally engaged audiences • Product brochure listing 100+ teas and regional origins • Promotional point of sale 'travellers suitcase'